If you've been advertising your business opportunity or product online
for any length of time you probably already already know
that Google Adwords can be a great way to bring traffic to
your lead generation campaign.
You'll probably agree that getting the traffic to your
landing or lead capture page is the easy part... Actually
getting that traffic to convert into real-time hot leads for
your opportunity or product is the hard part. This
frustrates many Adwords advertisers to the point where they
have to drop the campaign entirely because it simply wasn't
profitable... or was it because they were going about it the
wrong way? Don't let this happen to you!
One of the main reasons for Adwords failure in a lead
generation campaign is total lack of keyword organization
and proper targeting of the landing pages. That's right... I
said PAGES.
Most beginner Adwords advertisers will go out and bid on
50,60 maybe even 100 keywords they will write ONE Google ad
and then direct all of their adwords traffic to their one
little landing page.
So you've got several different keywords and phrases, one
Google ad and one landing or lead capture page. It's the
sure-fire recipe to an adwords disaster.
Problem #1. You have too many keywords!
You cannot possibly write ONE ad that will effectively
target ALL the available keywords you are bidding on. You
need to group the keywords tighly and write your ad
according to the keyword you are bidding on. If you don't
organize your campaign this way the result will be an
extremely low CTR (Click Through Rate).
Generating HIGH CTR is absolute necessity for a
successful lead generation campaign if you want to increase
your keyword positioning for LESS money. The average adwords
user will never see a consistent CTR over 1 - 4% because
they have poor campaign organization.
Problem #2. You have too many keywords, Not Enough
Landing Pages!
You see... Once you get your keywords organized and
compiled into their own individual ad groups you are now
going to need several more and different landing pages.
Why you ask...? It's simple... Since we have now created
new adwords ads to target our very specific keyword groups
we are going to need landing pages to match them.
If you can target your landing pages to the keywords that
you are using in your ad campaign you will be presenting the
visitor with much more relevant information. If your Google
ad and landing match their keyword query exactly then your
chance of conversion is going to much higher. The searcher
feels you have what they are looking for.
And yes... In some cases this simple little lead
generation conversion trick will easily double, or triple
your previous conversion rates! Many adwords users will tell
you that this technique is as simple as using the keyword on
your landing page a few times... That would ring true if you
want to maybe increase your conversion by just a little
bit...
Go big or go home! If you truly want to double or triple
the conversion rate of the lead generation campaign you need
construct a targeted landing page for every keyword phrase
or closely related terms. I mean a new header graphic
mentioning the keyword, your headline mentions the keyword
and your ad copy and bullet points also include that
keyword. You basically have created a lead capture page all
around the specific keyword you were advertising under.
It's called "Exact Matching" when you go to a search
engine you aren't looking for something "close" to what you
searched for. You're looking for EXACTLY what you searched
for. Does this make any sense?
This really is a simple way that you can double, or even
triple your current adwords lead generation campaign
conversion rates. Now what are you going to do with this
information?
